26-28 January 2023 / İstanbul Congress Center
Smart phones, the advantage of being portable with the strong hardware features rivets. As the devices evolve, it becomes possible to provide users with more complex and successful applications to meet their demands. However, in order to achieve success in this huge sized market whose turnover increases exponentially every year, user behavior needs to be known. Here are 11 information you may not know about mobile apps that will guide you at this stage.
1. Approximately 25% of all Mobile Apps in the Game Category
1 of every 4 apps in the Apple App Store is in the game category. The same rate applies to applications developed for Android. This share of 25% corresponds to 2.5 times the second category of business.
2. 65% of Smartphone Users Show Interest in Mobile Games
Despite the high number of mobile applications published, it attracts only 65% of smartphone users. In contrast, more than 90% of users are installing shopping, search, communications and social media applications with at least one web browser on their smart devices.
3. 38% of Phone Usage Time Allocated to Social Networking and Music Applications
Smartphone users spend the most time in the category of social networks stands out as the application category. The amount of time individuals spend on such applications is measured at a rate of 20%. Music applications are in second place with a share of 18%.
4. 42% of Consumers Prefer to Use Apps for Shopping
The popularity of online shopping is increasing day by day. As a result, 42% of consumers prefer to use mobile applications to make purchases. After completing the shopping, some of the users turn to communication or social media applications to share their experiences with their friends.
5. Young People Spend More Time on Mobile Applications
According to demographic data, the time spent in mobile applications increases as the age level decreases. Individuals between the ages of 18-24 spend more than 3 hours a day on applications installed on their smartphones. If you are 55 years or older, this time does not even reach 2 hours.
6. The Millennium Generation Is More Prone to Use New Applications
Two out of every three individuals in the millennium generation say they are looking at new practices as they have the opportunity to get better results than they are using. In contrast, three quarters of individuals aged 55 and older say they are satisfied with the existing applications on their phones.
7. The Millennium Generation Spends More Money on Mobile Applications
According to research centered on the millennium generation, only 3% of smartphone users aged 55 and over purchased 5 or more applications last year. Within the target group, this rate reached 36%. In fact, one third of each month has spent money on a new application.
8. 76% of the Millennium Generation Thinks Their Phone Will Be Dismantled Without Applications
Another research on the millennium generation shows that up to 76% think that their smartphones will resemble dysfunctional devices if they don’t install any apps. 74% of individuals in this generation say they are bored if they are not interested in the practices frequently. In fact, when they are bored, 63% routinely check for notifications.
9. Nearly 40% of Users Say They Use Social Media Frequently
Nearly 40% of smartphone users often use social media applications. This group comes with 10% of the users who prefer communication applications and mobile games. So in summary, almost half of individuals around the world use their smart devices to communicate with family and friends through apps.
10. 37% of the Millennium Generation Sees Data Usage as a Key Factor in Their Choice
Whether data usage is high or not is the decisive factor in 37% of the millennium generation to put an app among its favorites. Even the best example of this is Pokemon Go. In a short period of time, the game became a global phenomenon.
Mobile Application Revenues Expected to Reach $ 300 Billion in 11.2020
As the mobile internet usage rate increases, the interest in the applications increases considerably. Mobile user revenue is estimated to reach $ 300 billion worldwide by 2020, based on user behavior. This represents a 113% increase compared to four years ago.